Ed Hansen built his career on grass, soil, snow, and seasons. As the founder of Hansen Lawn & Gardens in Ottawa, he grew a full-service design, build, maintenance, and snow business — and learned firsthand that what you can’t see, you can’t improve. Spreadsheets, paper forms, communication gaps, and inefficient routing were costing valuable time and money.
Tom Murphy came from the other side: software.
With years of building mobile platforms and apps — including as Director of Consumer Applications at BlackBerry — and later founding Distill Mobile, Tom knew how to design systems that scale and adapt to real-world demands.